Sara Blakely speaks with ABC Action News at the Tampa Spanx store opening and dishes on how she created Spanx!
Actually our first Spanx store in the area even though Blakely's idea was born in Clearwater. Our Laura Harris has more now from the ribbon cutting at International Plaza. The Spanx faithful have a new destination. Amazing how they can really hold and shape you without seeing lines. As the fourth Spanx store in the nation opens at International Plaza. Phenomenal. Every woman needs to have it. It's a necessity, really. Nicole, the first of many waiting to step foot in a store created by one of the Bay area's sheroes: Spanx creator, Sara Blakely. You know what I did on the backs and butts, I guess, of all the people in my life and the community. Celebrities have hailed the hose with no toes as one of the must-have items. But Blakely says while she appreciates their praises it's women like those who waited for hours today that have made her a billionaire. I always say the celebrities are the ones that are TV, that get to talk about it, but it's the women I meet in restaurants, airports, malls that are really giving me all my greatest next ideas. Blakely says she started her company on $5,000 and an idea. An idea that was snubbed for two years before someone would put it on their shelves. Now 14 years later the Spanx empire is unstoppable. The Bra-llelujah, workout clothes that slim you before the gym and, hey guys: There's now something for you, too. Truly a phenomenon, one even the mayor of Tampa, Bob Buckhorn, turned out for, all to celebrate the success of a Clearwater woman who wouldn't take 'no' for an answer. Ultimately it's women like Sara who will be the role model for my two daughters. /And as she's doing with every control top hose with no toes she sells. In Tampa, Laura Harris. ABC Action News.